I’m a writer, not a journalist.

I’ve seen this statement several times from bloggers but didn’t give it much thought until now.  It’s only been three days since HRevolution wrapped and I’m feeling this pressure from everywhere to get information out about it quickly.  Many of us who were there have put out summary information or humorous posts.  A few touched on what it all meant and where we go from here.  The one common theme I’m hearing from participants and session leaders is that there were so many ideas shared that we all have this information swirling and stewing in our minds.  The next thing I hear is that we didn’t leave with a plan or steps to take.  But, isn’t that what you’d get from a traditional conference.  We didn’t plan this to be a one day, easy fix on how to revolutionize HR.

I agree that something tangible needs to come out of HRevolution….and it will. But I have this pressing feeling that we need  to think it all through before we just throw it out there for the world.  And, since we are not merely reporters covering the story from 30,000 feet in a 60 second sound bite, we are all posting more in depth, in our own time.  We are  not only HR professionals, we are writers who care about the way we formulate and share opinions on the information we devoured.

As one of the HRevolution founders and also as a participant, I think two things need to happen:

1. Over the next few weeks, as people have time to chew on what they heard and learned, they will begin writing more about the content in a way that challenges us to think more.  Keep your eyes open because these posts may not be called “HRevolution” but they will be speaking to specific points that were discussed.
2. The planning committee will be reaching out to each participant with some specific questions regarding what we discussed and learned.  We will then use that information to come up with a takeaway that will be shared not only with participants but also on the HRevolution site so it is available to everyone.

Although there were many sessions at HRevolution, I saw our collective conversations bifurcate (great word I attribute to Laurie Ruettimann- thanks Laurie!) into transactional HR vs. transformational HR.  This is one thing I have been thinking about since I left Louisville.  If you look at the human resource profession as a whole, my estimation is that at least 80% of the people working in the field are fairly content.  Notice I did not  necessarily call them “happy”, but content in the role that they fill in the company they work for.  Whether they are in  a generalist or specialist role is not relevant.  They may have things that they are less than satisfied with but they will never push to change them.

Then, there are at least 10% of the people who really hate HR.  They don’t necessarily hate the company they work for, although they might, but they truly are not cut out to work in the human resource field.  The last 10% are the HR professionals who want to help make a change.  They want to lead, talk about the future, push for change that makes sense, strategize.  These people aren’t asking for a seat at the table because they are climbing on top of it.  These are the professionals who understand that it takes more than a diploma in HR to be revolutionary.  It takes a solid understanding of the business world in general and how accounting, marketing, communications, and all the other elements fit into place.  THESE are the type of people that attended HRevolution.  These are the people that will determine the future of HR.

With that said, there were several things I heard that are sticking  with me.  They are:

• We need to be talking about stakeholders and shareholders- This idea came from John Nykolaiszyn.  He made this comment in a session and he and I also talked about it offline.  Several other people made similar arguments that it is empirical that we understand business and not just human resources.  The VP of HR is not the one making the big decisions in the company.  It’s the CEO along with heavy input from the CFO in most cases.  If you are in HR and you can’t go toe-to-toe with these people, you might as well go back to your cube and continue on as the policy and fashion police.  BUT, if you are well-versed in business and you have a solid understanding of your company and how it makes money, you can be embraced by the CEO and CFO as a thought leader and trusted advisor.  Call To Action #1: Know more than just HR.  Know about business.
• Social media is not the answer- It’s a tool.  This idea came from hearing numerous people talk about social media.  Several said they dislike the term because “social” implies that it is not business.  I agree.  Regardless of what it is called though, it is only a tool.  It can be very powerful, just look what was accomplished through Twitter in terms of creating this un-conference out of nothing.  But, it is not the answer to what the future of HR is.  Social media is a mechanism for outreach and networking.  If used, you can expand not only your knowledge and experience, but your reach into the world.  You can share your ideas and debate with others who may disagree.  IT WILL HELP YOU LEARN.  Call To Action #2: Use social media as your Excalibur.  Not everyone will “get” it.  Use that to your advantage.
• Sometimes you don’t have to know the ROI of something to start doing it- This was one of the more revolutionary thoughts of the day (thanks to Professor Boese and his tweet about the ROI of wearing pants).  On one hand we talked about knowing more about business and being able to equate that to terms the CEO or CFO would understand (like ROI).  On the other hand, there are some times where if the technology is new, it may be difficult to predict accurately what the ROI is.  That’s ok.  You may need to give it a try, then use your sales or communication skills to “sell” it to the c-suite.  The point is, don’t be afraid of change and risk.  How can you ever succeed (or fail spectacularly) if you don’t take the chance? Call To Action #3: Don’t let fear of something new scare you away.  Embrace your fear sometimes.
• Let us never lose track that HR is a noble profession.  Act like it every day. This quote came from Eric Winegardner of Monster.com (one of our AWESOME sponsors of HRevolution).  For all the time we can spend being introspective and repining about HR’s lot in life- stop it!  Be part of the solution or get out of HR.  What we do in human resources is noble.  It is about a lot of things but at the end of the day it is about people.  Helping them develop and perform successfully so the company will succeed.  Be proud to be in HR! Call To Action #4: Remind yourself every day why you do what you do.  Give yourself permission to be proud even if there is still more to be done.  Celebrate your small victories.

I left HRevolution and drove home alone.  I spent the first hour without the radio on, which is highly unusual for me.  Why?  Because I left feeling unsettled, like it wasn’t over.  There is more and there has to be because we did not come away with a true call to action or purpose to fulfill.

We MUST keep this going in order to come away with something solid, meaningful, and that will give us all a direction.  It will be up to each individual to pick up that flag- the flag of HRevolution- and carry it proudly.  Viva la revolution!

Today’s post is especially dedicated to the HR professionals who are just getting into social media.  I know there are some of you out there that read my blog.  I want to spend today highlighting some great work by other HR pros that falls into the realm of unleashing creativity to drive the future of HR.  Please check out the links below to learn more about some of the great events that are going on now or coming up that demonstrate how we are evolving as a profession.  Even better, try to attend at least one event.

The first is TalentCamp.  TalentCamp is the brainchild of Susan Burns of Talent Synchronicity.  It is going on right now on the beautiful Oregon coast.  Susan brought together many great HR minds to ponder the idea of  “what if the HR function didn’t exist today, BUT a business need was identified that recognized there was a synergistic relationship to be leveraged with talent in a way that would drive adaptive business practices.”  I am anxiously awaiting the outcomes of TalentCamp.  I’m also looking forward to learning from the HR pros attending the event.

Next up is Fail Spectacularly on November 4th!  This is a night of fun hosted by Laurie Ruettimann and Jason Seiden in Chicago during the Kennedy Information’s Onrec 2009 Conference and Expo.  Laurie and Jason are bringing people together to give them the opportunity to jump on stage and talk about how business is failing spectacularly.  Chicago is central to almost everyone, so I encourage you to attend.  Click here for the registration information.  Oh, and did I mention it’s FREE?  Yes, in this day and age you can get quality time with outstanding HR/leadership pros for gratis!

A MUST attend for HR pros is the upcoming HRevolution in beautiful and exotic Louisville, KY on November 6- 7, 2009.  We’re bringing some of the top HR bloggers and HR pros to talk about the future of HR, how blogging plays a role, social media, recruiting, and more.  It’s your chance to be part of the discussion and it’s only $50!  There are only a few remaining spots open, so sign up today via the registration link.

Ok, two more REALLY important plugs:  First, if you haven’t heard the HR Happy Hour and you work in human resources, you need to listen in.  Hosts Steve Boese and Shauna Moerke will be broadcasting live from Fail Spectacularly and HRevolution.  Check them out at http://hrhappyhour.net for the full show line-up.  The second plug is for anyone who will be in the D.C. area (or can get to it) on November 19th.  Jason Seiden will be signing copies of his new book ‘Super Staying Power’ at a happy hour event with JobAngels and SmartBrief.  Check out the details here.  It is a great way to get out and support our colleagues who are really making a difference.