Category Archives: Social Media

Becoming a HR Influencer- 4 Skills to Help You Do It

puppet_masterI’ve been called a HR Influencer.  I’ve been called a lot of things.  In fact, there always seems to be confusion in the HR industry about what we call people: influencer, blogger, expert, guru, advisor, analyst, leader.  The list goes on.  In reality, you can (and will) wear multiple hats and titles in your industry as you interact with different groups of people.

I thought I’d share my thoughts on what it really means to be an influencer in the HR space, or in any space really.  First, you need a common definition of what being able to influence really means.  Being an influencer definitely does NOT mean being the puppet-master.

I  like the definition that Dorien Morin (@MoreInMedia) gave in her recent article on Social Media Today.  In her article How to Increase Your Influence on Twitter, Dorien said, “An influencer affects someone. As in- the power to cause changes without directly forcing them to happen.  So without telling people what to do exactly, or without specific instructions, the actions of the influencer affects the actions of the person being influenced.”

I see many people trying to influence other people to buy things, to start or stop doing something or to be part of something specific.  I’m guilty of all those things.  It’s not bad to do that, but that doesn’t mean you are influential.  I think the fine line you walk in becoming influential involves several less-tangible skills:

  • Sincerity- Being able to tell people what you like and really meaning it.  Not promoting things, products, vendors or people that you don’t believe in.
  • Sharing- In order to be considered an influencer, you must share content.  This means that you not only have to share links to content, but you also need to share your analysis on what the stories mean for your industry.  Whether you read an article then incorporate that into your own blog or whether you just add comments to the article and via sites like Twitter or LinkedIn, you must be sharing your opinion.  Another point that helped me gain status as an influencer is that you have to share (give) more than you receive.  You do this for free, any chance you get.
  • Constant curiosity- You need to ensure that you read a TON on other industries.  When people ask me how I do it, I recommend reading science sites, psychology and/or sociology journals, design books, magazines on specific cities or other areas of interest you’d never naturally connect directly to HR.  You need to start thinking about how your curiosity about other topics impacts your approach to HR.
  • Consistency- This is the most important skill in my opinion.  You MUST be visible consistently.  You must share your knowledge and opinions consistently.  You must give back to your larger community and be helpful consistently.  If you do any of those things on an inconsistent basis, you will either never gain influencer status or if you have it, you will lose it.

If you approach connecting with other professionals in your industry in a manner that is helpful, sincere and consistent, you will gain friends and followers organically.  These relationships will lead to business opportunities as well as true friendships that you would have never made otherwise.

I encourage you to read all of Dorien’s tips in her article because they can be applied to building your influence skills on Twitter as well as other sites.  Good luck and let me know if I can be helpful as you create your own influence in our market.

12 Minutes: Learn Social or Business During Your Drive Time

trafficI took my car to my dealership this week for a Xylon treatment.  It’s one of those things that is great to have done, but the hassle of having to drop my car off, on a weekday at 9:00 am, and pick up a rental car was something I didn’t look forward to.

The dealership had great service and the rental car was ready for me, but the idea of having to drive a car I’m not familiar with as the forecast called for snow and ice didn’t make me feel very confident.  At any rate, about twenty minutes after arriving, I was on my way in a 2011 Cadillac DTS. Sweet ride…..but felt larger than driving a bus.  This was not exactly my idea of fun.

So, away I go in my caddy and I’m trying to find something on the XM radio.  Only, it’s not activated.  I try to remember some local stations so that I can find something good to listen to on my way to work.  I settle in on a station that has a song I know, but it quickly ends.  Now it’s commercial time.  I sat through twelve minutes of commercials before the next song!

I don’t have time to sit through twelve minutes of commercials.

I felt like I was completely wasting my time.  I sat there cursing the local radio and hating the fact I couldn’t get any news or information of value.  That’s when I realized that there are many people who still don’t purchase their radio experience.  They listen to local radio.  These are some of the same people who argue that they don’t have time to learn social media, to read a blog, to learn a new tool or technology.  But like me that day, they get those same twelve minutes stolen from them all the time.

Making Good Use of Your Drive Time

 

  • Download podcasts that you can listen to on your iPod or other device.  Shows such as HR Happy Hour can be found on BlogTalk radio.  You can learn about the latest HR, recruiting and leadership information.
  • Listen to audio books that relate to self improvement or business acumen.
  • Use your smartphone to listen to “how to” videos on YouTube.


What are some other ways to spend your time in the car to make better use of it than listening to commercials?  Share your thoughts with me in the comments.

Use Your Drive Time to Your Advantage

I took my car to my dealership this week for a Xylon treatment.  It’s one of those things that is great to have done, but the hassle of having to drop my car off, on a weekday at 9:00 am, and pick up a rental car was something I didn’t look forward to.  The dealership had great service and the rental car was ready for me, but the idea of having to drive a car I’m not familiar with as the forecast called for snow and ice didn’t make me feel very confident.  At any rate, about twenty minutes after arriving, I was on my way in a 2011 Cadillac DTS. Sweet ride…..but felt larger than driving a bus.  This was not exactly my idea of fun.

So, away I go in my caddy and I’m trying to find something on the XM radio.  Only, it’s not activated.  I try to remember some local stations so that I can find something good to listen to on my way to work.  I settle in on a station that has a song I know, but it quickly ends.  Now it’s commercial time.  I sat through twelve minutes of commercials before the next song!

I don’t have time to sit through twelve minutes of commercials.  I felt like I was completely wasting my time.  I sat there cursing the local radio and hating the fact I couldn’t get any news or information of value.  That’s when I realized that there are many people who still don’t purchase their radio experience.  They listen to local radio.

These are some of the same people who argue that they don’t have time to learn social media, to read a blog, to learn a new tool or technology.  But like me that day, they get those same twelve minutes stolen from them all the time.  I hope that I can use this example in the future when I hear the argument of not having time to learn.  I’m thinking I can give examples of other things they can do with their drive time rather than listen to the excessive commercial time on local radio.

Making Good Use of Your Drive Time

  • Download podcasts that you can listen to on your iPod or other device.  Shows such as HR Happy Hour, DriveThru HR, and other industry  radio shows can be found on BlogTalk radio.
  • Listen to audio books that relate to self improvement or business acumen.
  • Use your smartphone to listen to “how to” videos on YouTube.

What are some other ways to spend your time in the car to make better use of it than listening to commercials?  Share your thoughts with me in the comments.

Why Come to #HRevolution? To See a Wedding, Of Course!

When my blog posts slow down this time of year you can rest assured it’s because of one thing…

HRevolution

HRevolution is happening at Mandalay Bay in Las Vegas on October 6th.

HRevolution Official Logo blackI love planning this event in my free time.  It takes away from my writing time for a bit, but it’s well worth it.  Since it’s start four years ago, this event has been one of the best networking events in the HR space.  We’ve partnered, learned, shared, laughed and even cried.  But, a wedding?  What could that mean?

If you’ve never attended HRevolution before, I need to back-track and explain.  Back in 2009 when this event was a mere string of tweets taking shape into a gathering, we said the real purpose was networking in person with other smart business pros.  That first night in Louisville, KY, fifty people gathered.  At this point, none of us had met.  Not even the planning committee.  Any relationships we had were purely virtual.

It was at this event that we all first met Frank Zupan and Tammy Colson.  I distinctly remember meeting them both separately.  Frank was living in Ohio, Tammy was on the east coast.  Well, that first event came and went and many friendships were started.  The next year at HRevolution, Frank and Tammy attended separately again.  But this time, romance must have been in the air.  By the third year of HRevolution, they were a couple.  Now here we are, four years in, and since we’ll be in Las Vegas, there will be a wedding.  The first wedding of a couple that met at HRevolution.  We couldn’t be happier for them!

Will you find love at HRevolution?  Maybe.

What I know you WILL definitely find:

  • New colleagues who may be CEOs, COOs, HR practitioners, consultants, recruiters, people who work in HR technology, and more.

  • Sessions where YOU are part of the discussion.

  • Debate on issues impacting our field.

Most importantly, connection.  Connection with people you will want to work with in the future.  People you will be friends with for years.

So, why should you come to HRevoltuion?  There are many good reasons, but my TOP reason this year is to watch two of our HRevolution family get married.  So, get your ticket today HERE.

Congratulations Tammy and Frank.  We love you and can’t wait to see you start this chapter of your lives!

Thanks to our sponsor, Sum Total for making this event possible. SUMTOTAL-LOGO-final-color-CMYK_TM

Connect

No thoughts of grandeur this morning.  Just a simple reminder.

CONNECT

I had dinner last night with four HR professionals I met via social media.  We laughed, we talked shop, we talked about our families.  It was nice to connect in real life.  For all the good that social media can do, remember to reach out and connect in person too.  It was worth more than 1,000 tweets I could have exchanged with this group of friends.

Happy Wednesday!

Importance of Mobile for Employee Referrals

More than any time in our history, people are on the move.  You don’t walk down the street or down the hallway at work without seeing someone on their mobile phone.  From looking at social sites to texting to taking pictures, people just can’t live without their phones.  As companies incorporate mobile into many of their approaches, one great use comes to mind- employee referrals.
Whether they know it or not, your employees are meant to assist you in the recruitment process. After all, they’re the ones who are going to be working with new team members; it only makes sense if they are in the recruitment trenches with you. However, what happens when your employees are on-the-go or don’t work in-house? What’s the best way to streamline the referral process? By using mobile!
This infographic, compiled by social employee referral management platform Zao, illustrates the benefits of mobile in your employee referral programs, as well as some best practices when you get started. Some takeaways to note include:
  • 1 in 4 people who come to a career site are coming from a mobile device
  • Only 1 in 5 Fortune 500 Companies are mobile-optimized for recruiting
  • 66% of employees use two or more mobile devices at work

Check out the full infographic below and let us know your thoughts in the comments!

Zao-Mobile-972 (1)

Top 3 Reasons CHRO’s Need To Embrace Social

As 2011 comes to a close, many people begin thinking about the coming year and ways they can either lose old habits or pick up a new, positive one.  This year I’ve had the opportunity to speak with more CEO’s and CHRO’s than ever before and one question comes up time and again.  Should I learn about social platforms? 

The answer is a layered one, the first of which is easy.  Yes, as a CHRO, you should know about social platforms.  In reality, you do not need to be an expert, you just need to become and advocate and champion.  You need to be willing to hire HR and marketing professionals who know the intricacies of how to use social tools and the reasons behind using them.  You need to have an understanding of the value that is becoming more apparent as various sites enhance and refine their social services and offerings.  The reality is you need to be open to social because it is no longer a trend or an option, it is a valuable way to do business.

What are the top reasons CHRO’s need to embrace social?  

It’s a communication catalyst-  Being involved in social media platforms is a way to be involved in the conversation that is happening about your organization.  It is your way to have a real-time view of what employees, candidates and customers are saying about your brand. Leaders have struggled for years to get these same groups of people to give feedback via survey and now you can obtain this information on a regular basis online.

For collaboration and the wisdom of crowds-  Using the wisdom of crowds and achieving shared outcomes has to be one of the best reasons to get involved online.  Long gone are the days of only pushing information out to various groups of people.  Today, it’s about the conversation and the ideas shared both ways.  Social platforms are a way for you as the CHRO to not only be part of this conversation but to LEAD  and give direction to the conversation.  Additionally, capturing the ideas and expertise of a group of people for minimal cost and at increasingly faster speeds is the best benefit of crowd-sourcing  information for your organization.

To know thy competition-  Whether you are the CHRO of a large, global organization or a small business, one of the key components of running a business is knowing what the competition is doing.  Social platforms are  a perfect way to aid in monitoring.  Not only that, you may see what they are doing and have an idea of how to do it better, so it becomes a way of taking best practices and ramping them up a notch.  You can also see what their employees, candidates and customers are saying about them.  Believe me, if your organization is not doing this, your competition is likely already monitoring you and determining how to stay ahead in the game.

There are many more reasons and benefits for the CHRO to become a knowledgeable advocate of social media platforms.  If you were speaking with your CHRO, what reasons would you give them and why?  Share with us in the comments.

 

 

 

Social Media: Your Key To Competitive Advantage

What comes to mind when you hear the words social media?  Do you think of sites that are popular today like Twitter, FaceBook, or LinkedIn?  Do you think it is just for teens or that it is just a tool to decrease employee productivity?  Or, can you see past all the negative hype and see how to exploit social media platforms for a competitive advantage?

That’s right, social media can be your key to competitive advantage.

It is a tool that can help you as an individual or as a business leader to stand head and shoulders above the rest.  Let’s be honest, in today’s lagging market, we need a way to stand out in a positive way and to reach our current and potential clients and customers.  So, how do we get there?  Social media. These are free tools that can be quickly learned and applied in ways that will communicate your brand.  If you’re like I was, then you just don’t make the connection how that is possible.  Let me share my story.

About two years ago, I participated in a webinar that demonstrated how to use Twitter.  I sat through it wondering how in the world this would pertain to me in my role as a human resources director.  I did not understand the concept of finding people with a certain background to follow.  I did not understand why someone would want to follow me and see what I’m doing moment by moment.  And so, like many, I signed off and did not touch it again.

Fast forward to a year ago.  I loved reading human resource blogs and started my own human resource blog.  I realized that many of the bloggers I was communicating with used Twitter so I signed back in.  I followed HR bloggers and other HR professionals and saw them sharing relevant HR articles on trends and core competencies . I began tweeting (sharing information in 140 characters via Twitter) each time I wrote a new post on my blog.  My followers would re-tweet it, meaning they would send it to all their followers.  I quickly saw my blog stats rise and simultaneously, my Twitter followers increased too.

I was marketing myself!

I fell into a situation where I quickly learned the power Twitter has to connect you with other like-minded professionals in your industry or with a certain market segment that you would like to reach.  The one caution I have is that the Twitter community is one not to take advantage of.  You have to be genuine and willing to share and communicate, not just push out your personal or company agenda.  Otherwise, you will be labeled a spammer and will quickly crash and burn.

Since that time, my blog has seen exponential growth, my personal brand as a HR professional has flourished and I have the opportunity to speak globally about the power of social media.

So, have I piqued your interest in getting involved with social media?  Add your questions or your own story in the comments.